The Impact of Urbanization on the Preservation of Traditional Customs by the Nias Young Generation

Urbanization brings significant changes to people's lives, including the preservation of traditional customs by the Nias younger generation. The migration of people to cities often leads to a decline in young people's involvement in traditional cultural practices. Factors such as lifestyle changes, access to technology, and economic and educational demands in urban areas influence their interest in cultural heritage. On one hand, urbanization provides opportunities to introduce Nias culture to a broader audience through digital media and diaspora communities. On the other hand, without strong preservation efforts, there is a risk that traditional customs will become increasingly marginalized. Therefore, effective strategies are needed to balance modernization with cultural preservation so that younger generations remain connected to Nias traditions.