The Transformation Mandailing Community Traditions in the Context of Endogamous Marriages within a Single Clan

This study analyzes the transformation of mandailing community traditions in endogamous marriages within a single clan using everettrogers’(19625)difusion of innovation theory.Cultural changes occur as traditions adapt to moderzation and shifting social values.Using a descriptive qualitative approach,data were collected through virtual interviews with parents,community leaders,and local residents.The findings show that the tranformation of endogamous marriage traditions follows Rogers five stages of innovation adoption: awareness, interest, evaluation, experimentation, and acceptance. While traditional values persist, reinterpretations emerge due to religious, social, and urban influences. This study highlights how traditions evolve while maintaining cultural identity in changing social systems.