THE EFFECTIVENESS OF DRUG AWARENESS CAMPAIGNS ON COLLEGE STUDENTS' ATTITUDES AND BEHAVIOURS: A PERSPECTIVE STUDY

Drug awareness campaigns are widely implemented in colleges to educate students about substance abuse and its consequences. This study examines the effectiveness of such campaigns in influencing students' attitudes and behaviors toward drug use. Through surveys, the research evaluates students' awareness levels and risk perceptions. Findings suggest that interactive elements, peer influence, and real-life testimonials significantly impact students’ attitudes, fostering negative perceptions of drug use and promoting preventive behaviors. However, the effectiveness varies based on campaign design, frequency, and students' pre-existing beliefs. This study explores students’ perceptions and understanding of the effectiveness of these campaigns, focusing on their views on campaign content, delivery methods, and overall impact. Through surveys and qualitative analysis, the research assesses how students perceive drug awareness initiatives' effectiveness, relevance, and engagement. Findings indicate that students recognize the importance of such campaigns but often question their effectiveness due to factors like outdated, lack of interactivity.. The study emphasizes the need for innovative, student-centered, and customized or tailored approaches to enhance campaign effectiveness and engagement.