A Study on The Motivational Factor of Women Entrepreneurs in Lucknow City, Uttar Pradesh

ABSTRACT This study analyses the factors that drive motivation. Inspire women entrepreneurs in Lucknow, Uttar Pradesh. It delves into the intrinsic and extrinsic factors that lead women to participate in entrepreneurship in an environment characterized by traditional gender roles and socio-economic limitations. The study seeks to uncover how personal ambitions, financial autonomy, family support, societal hurdles, and government initiatives play a role in shaping the entrepreneurial experiences of women in this area. The research employs qualitative and quantitative methods, such as surveys and interviews, focusing on women entrepreneurs from diverse industries. It examines primary drivers such as the desire for autonomy, passion for particular business pursuits, the aspiration to achieve a work-life balance, and the intention to make a beneficial impact on society. This research relies on primary data to explore the factors that drive women's entrepreneurship in Lucknow City, Uttar Pradesh.