A STUDY ON CONSUMER SATISFACTION IN ONLINE PURCHASES WITH SPECIAL REFERENCE TO TIRUPPUR DISTRICT

The rapid growth of e-commerce has transformed consumer purchasing behaviors, andTirupur district, known for its textile industry, has seen a notable rise in online shopping. Thisstudy aims to explore consumer satisfaction in online purchases within the Tirupur district,focusing on factors such as product quality, delivery service, website usability, customersupport, and payment security. Through a structured survey method, data were collected froma sample of 200 online shoppers in Tirupur. The research investigates the relationship betweenvarious e-commerce factors and consumer satisfaction, examining how these elementsinfluence customers' attitudes and behaviours towards online shopping. The findings revealthat product quality, timely delivery, and an easy-to-navigate website are the primarydeterminants of satisfaction for online shoppers in the region. Moreover, the study highlightsthat consumers in Tirupur place significant importance on secure payment gateways andresponsive customer service. The research also discusses the challenges faced by onlineretailers in Tirupur, including logistical issues and competition from traditional retail outlets.The study concludes with recommendations for online retailers to improve their services,emphasizing the importance of maintaining high-quality products, efficient delivery systems,and user-friendly online platforms to foster greater customer satisfaction. This researchcontributes to the growing body of knowledge on e-commerce and consumer behaviour,offering valuable insights for online businesses in Tirupur and similar regions.