Factors Influencing the Uptake of Houseowners Insurance in Zambia: An Assessment Study of Chalala Residential Area

The uptake of houseowners insurance in Zambia remains low, particularly inresidential areas such as Chalala. Despite the increasing risks of property damage due to theft, fire,and natural disasters, many homeowners do not have insurance coverage. This study explores the keyfactors influencing the adoption of houseowners insurance, focusing on awareness levels, perceivedrisks, and economic constraints. A mixed-methods research design was employed, utilizing surveysand interviews to collect data from homeowners. Findings reveal that limited awareness, financialconstraints, and mistrust in insurance providers are the primary barriers to uptake. The studyrecommends targeted awareness campaigns, flexible insurance payment plans, and improvedtransparency in the insurance industry to enhance coverage among homeowners in Chalala.