Digital Transformation in Amazon : A Barrier or a Path to Competitive Advantage?

The word digital, electronic, internet surely gives a children and even adults a sense of thrill since everything can be done with a single tap in an rectangular build device. Businesses thrive using these technologies which improved the meaning of “cost efficient” and “labour-free” ideas. How did the market overturn with digital transformation Amazon.com?. This study aims to explore the impact of digital transformation on Amaxon on their growth and efficiency as a strategic path to gaining competitive advantage in a fast evolving market. The study aims to identify the key challenges, opportunity and factors that influence the successful adoption of digital technology of Amazon.com.