Understanding Rural Consumers’ Online Banking Acceptance: A Demographic Perspective

The banking industry's quick transition to digitalization has changed how people use and receive financial services. With a focus on a sample from Panipat District, Haryana, this study examines the demographic factors impact on rural customers' digital banking adoption. The study looks at things including PU, PEOU, PSN, and reported behavioral control using the Technology Acceptance Model (TAM). With the aid of SPSS 16 software and a descriptive research approach, a sample of 120 rural inhabitants was examined.