Internet TV Development: Current Landscape and Digital Media Technology-Driven Prospects

With the development of science and technology, Internet TV (OTT TV) has gradually entered the public view. The article starts from the analysis of the current situation of traditional TV and OTT TV, and extends to the thinking of domestic Internet TV policy. At the same time, summarize several advantages of OTT TV, and introduce the value-added business, fragmented marketing and other key points to promote the development of Internet TV, as well as the development and expansion of the development of the field, and finally combined with the professional -- digital media technology, to objectively view the development of OTT TV.