The Role of Social Media in Financial Literacy and Decision-Making: Insights From Behavioral Finance
The paper examines how social media influences financial literacy and decision-making, focusing on the role of financial influencers ("Finfluencers"). As Germany faces increased personal responsibility for retirement planning, financial literacy has become crucial in enabling individuals to make informed choices in a complex financial landscape. The study analyzes the growing impact of social media on
Authors
- Alexander Zureck (ORCID: https://orcid.org/0000-0002-4596-209X)
- Susann Epping
- Maximilian Rongstock
Publication Details
- Journal
- IAFOR International Conference on Education, official conference proceedings
- Published
- 2025-03-28
- DOI
- https://doi.org/10.22492/issn.2189-1036.2025.15
- Primary Topic
- FinTech, Crowdfunding, Digital Finance
- Type
- article
- Field-Weighted Citation Impact
- 0.00