The Research on New Media Marketing Strategies for Human-Computer Interaction Monitoring Robots Based on Psychology

The purpose of this study is to explore the use of human-computer interaction (HCI) monitoring robots in new media marketing with the aid of psychological principles and the Boltzmann model learning and knapsack optimal solution algorithms. Psychological load has a profound impact on the naturalness of human-computer interaction. The highest input cost rate of robot monitoring is 1.93, and the lowest input cost rates of marketing strategy pages and HCI details are 1.23 and 1.27 respectively. The combination strategy and brand marketing strategy have a particularly significant impact on the marketing value of new media, reaching 85.16 and 82.50 respectively. The study provides a way to monitor and optimize new media marketing strategies.