The effect of online social support on experimental pain

Ample evidence shows that in-person social support can alleviate both acute and chronic pain complaints. However, less is known about the effectiveness of online social support. Disparities in availability of and access to in-person social support could make online social support a promising and cost-effective alternative. To this end we aimed to compare the effects of online versus in-person social support on pain induced with a cold-pressor task (CPT). Specifically, 62 pain-free female participants immersed their feet in cold water (1) alone, (2) in the physical presence of a supportive other, (3) while chatting with the supportive other online, and (4) while chatting online with a stranger, in a randomized order. We assessed self-reported pain intensity, pain unpleasantness, and threat value of pain, as well as pain tolerance (i.e. immersion time) and heart rate. Overall, pain intensity and unpleasantness ratings were higher in the alone condition compared to the other conditions. A similar pattern was found in pain tolerance, but the differences were not statistically significant. Heart rate increased during the CPT but was highest in the in-person support condition. Moreover, recovery after cold water immersion was slower in the alone condition compared to the other conditions. In sum, interaction with a supportive other or a stranger, be it online or in-person, led to a reduction in acute pain compared to being alone. This study presents initial evidence that online interaction with others might be an effective alternative to in-person social support in order to reduce acute pain in women. PERSPECTIVE: Online and in-person social support were equally effective in reducing acute experimental cold-pressor pain compared to being alone. There was no difference between social support from strangers or a supportive other.