A Grounded Analysis of the Influencing Factors of Employment Information-Seeking Behavior cross Social Media Platforms

Job seekers often utilize multiple social media platforms simultaneously to actively search for job opportunities. A theoretical model of influencing factors for cross-platform employment information-seeking behavior was constructed and interpreted in depth by using the grounded theory. Results show that job applicants’ user attributes, platform affordances, information characteristics, and contextual dynamics all exert significant impacts on cross-social media platforms job information seeking behavior. Among these, platform reputation affects cross-platform experience, thereby indirectly influencing cross-platform employment information seeking behavior. Additionally, individuals' job-hunting involvement positively moderates the effects of both cross-platform search costs and cross-platform experience on cross-platform employment information seeking behavior. Our findings provide certain references for a better understanding of cross-platform information behavior, improving the quality of employment information service and optimizing the path of employment information search.