Analysis of the Erosion and Enhancement Paths of Government Credibility at the Grassroots Level in the Big Data Era

The advent of the big data era has empowered government governance with precision, leveraging the integration of information and its powerful influence to effectively promote technological integration, business convergence, and data sharing. This has injected new momentum into regional social governance, making it more convenient and efficient. However, the erosion of government credibility is also accelerating in the big data era. For grassroots governance, government credibility is a crucial link connecting the government and the public. The changes of the times and the deepening development of big data present new challenges for government credibility. This paper clarifies the concepts of "big data era," "government credibility," and "grassroots governance," summarizes the new characteristics of government governance in the big data era, and examines the enhancement paths in the context of contemporary government credibility erosion. By analyzing the current situation and causes of government credibility loss at the grassroots level, including government self-awareness, public perception, and communication processes, and considering the characteristics of field transformation, inconsistent stakeholder demands, and rapid technological updates in the big data era, the paper proposes strategies and recommendations to enhance government credibility, focusing on the roles of communication entities, media, and processes.