Research on Digital Cultural and Creative Product Design in the Context of Metaverse Technology

Starting from the development prospects of the digital cultural and creative product industry and the key applications of metaverse technology, this paper proposes innovative approaches for product design. It advocates actively integrating metaverse technology to create multi-dimensional sensory experiences; leveraging open co-creation platforms and AI assistance to enable user collaboration, thereby enhancing creative and economic value; and emphasizing dynamic interaction, reconstructed logic, and blockchain technology in brand and identity design to elevate value and influence. In the design of cultural digital collectibles, the integration of digital twin technology and immersive interactive product design creates a distinctive cultural ambiance for users.