Application of the prospective Tool Smic-Prob Expert in decision making in a bicycle trading company
This study applies the prospective methodology to the company May Bikes, identifying the main driving forces of change in the bicycle market using the SMIC-PROB EXPERT tool. The study focuses on evaluating the impact of two key strategies: a loyalty system based on points and discounts, and an increase in visual marketing through infographics within the establishment. Through semi-structured interviews and exploratory analysis, future scenarios are built
Authors
- Hortensia Eliseo-Dantés (ORCID: https://orcid.org/0000-0003-4006-4669)
- Ezequiel Notario-Priego (ORCID: https://orcid.org/0000-0002-3791-1823)
- Irving Méndez-Pérez (ORCID: https://orcid.org/0009-0003-2158-4156)
- Leticia López-Valvidieso
Institutions
- Villahermosa Institute of Technology (MX)
Publication Details
- Journal
- Journal Microeconomics
- Published
- 2025-03-30
- DOI
- https://doi.org/10.35429/jm.2025.9.15.1.1.12
- Primary Topic
- Big Data and Business Intelligence
- Type
- article
- Field-Weighted Citation Impact
- 0.00