Analisis Pengaruh Gaya Hidup Dan Kualitas Pelayanan Terhadap Niat Pembelian Ulang Produk Makanan Cepat Saji Di Kota Surakarta Yang Dimediasi Oleh Perilaku Konsumen

This study explains type of research used in this study uses quantitative methods. The sampling technique used is purposive sampling with non-probability sampling. The analysis tool in this research is ads SEM PLS. The results of this study are 1.)Lifestyle has a positive and significant influence on the formation of consumer repurchase intention so that the first hypothesis is supported. 2.)Service quality has a positive influence on repurchase intention so that the second hypothesis is supported. 3.)The results of the analysis show that lifestyle has a positive influence on consumer behavior so that the third hypothesis is supported. 4.)Service quality has a positive influence on consumer behavior so that the fourth hypothesis is supported. 5.)There is a positive influence of consumer behavior on repurchase intention The fifth hypothesis is supported. 6.)Lifestyle has a positive and significant indirect influence on repurchase intention through the mediating variable of consumer behavior so that the sixth hypothesis is supported. 7.)Service quality provides a positive and significant indirect influence on purchase intention through the mediation variable of consumer behavior so that the hypothesis of