Scrolling screens to streaming screens: understanding the digital consumers patronage of OTT platforms through Instagram
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Authors
- P. K. Rout (ORCID: https://orcid.org/0000-0001-8149-6180)
- Lingam Naveen (ORCID: https://orcid.org/0000-0002-0306-446X)
- Dhananjay Beura (ORCID: https://orcid.org/0000-0001-6370-2139)
- Amit Kumar Jena (ORCID: https://orcid.org/0000-0003-0737-9888)
Publication Details
- Journal
- International Journal of Electronic Marketing and Retailing
- Published
- 2025-01-01
- DOI
- https://doi.org/10.1504/ijemr.2025.10070577
- Primary Topic
- Legal Systems and Institutions
- Type
- article
- Field-Weighted Citation Impact
- 0.00