Representation of Women in the Musical Imaginary

The video clip is the most widely consumed audiovisual format today and is particularly popular with young people. These videos offer content full of stereotypes, including gender stereotypes. It is therefore of particular interest to analyse the image of women portrayed in these clips. Therefore, the 300 most viewed video clips worldwide and the 300 music videos of Spanish origin with the most views on YouTube were analysed. The analysis confirmed that the image of women in music videos is more sexualised and denigrated than that of men.

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Publication Details

Journal
VISUAL REVIEW International Visual Culture Review / Revista Internacional de Cultura Visual
Published
2025-04-12
DOI
https://doi.org/10.62161/revvisual.v17.5704
Primary Topic
Media, Gender, and Advertising
Type
article
Field-Weighted Citation Impact
0.00
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article

Representation of Women in the Musical Imaginary

Mario Rajas Fernández, Héctor Canorea Tiralaso, Iria Paz Gil
VISUAL REVIEW International Visual Culture Review / Revista Internacional de Cultura Visual
Media, Gender, and Advertising
article

Representation of Women in the Musical Imaginary

Mario Rajas Fernández, Héctor Canorea Tiralaso, Iria Paz Gil
article en

Abstract

The video clip is the most widely consumed audiovisual format today and is particularly popular with young people. These videos offer content full of stereotypes, including gender stereotypes. It is therefore of particular interest to analyse the image of women portrayed in these clips. Therefore, the 300 most viewed video clips worldwide and the 300 music videos of Spanish origin with the most views on YouTube were analysed. The analysis confirmed that the image of women in music videos is more sexualised and denigrated than that of men.

VISUAL REVIEW International Visual Culture Review / Revista Internacional de Cultura VisualVol. 17(2)
Universidad Rey Juan Carlos (ES)
Openalex Percentile: Top 90%
Media, Gender, and Advertising
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