Influence of the employer brand on the reduction of social problems in enterprise management by increasing employee commitment: Social aspects.

The author studied the correlation between the employer brand strength and the commitment of employees to the organization. The article discusses the principles of using the organizational commitment model of J. Meyer and N. Allen, the Brand Asset Valuator model of the Young & Rubicam agency. The results of a pilot empirical study aimed at determining the degree and factors of influence of the employer brand strength on employee loyalty are analyzed. A search for factors that reduce the importance of social aspects in enterprise management was performed.