A Study on Social Media Marketing and Impact on Consumer Behaviour with Reference to Coimbatore City

The main idea of the study on social media marketing and impact on consumer behaviour is to, rationalize the importance of the people awareness towards the product and product description. Whether it meets the original product like the advertisement posted on the social media. It creates the vast knowledge about the decision making , product specification is filling the gap between the social media blogs and the product at consumption . The study is based on the behaviour of the consumer after purchasing the product by seeing the advertisement on the social media. It creates an opportunitie in finding the market for the new innovative product and the sustainability at the long run KEY WORDS: Social media, perception, sustainability ,decision making