Energy-Saving Technologies and Innovations: Driving Competitiveness in Contemporary Business

This study examines how innovations and energy-saving technologies contribute to the long-term competitiveness of Ukrainian businesses in the current environment. The study employs various scientific methods, including literature synthesis, statistical analysis, systematisation, and generalisation, to identify key challenges and opportunities for introducing innovations and energy-saving technologies to modern enterprises. Findings indicate significant disparities in innovation activity across industries. The manufacturing sector leads in innovation (Mean = 313.75, SD = 161.56), while the extractive industry (Mean = 5.5, SD ≈ 4.2) and electricity supply sector (Mean = 4, SD ≈ 0.82) show minimal engagement. Additionally, sales of innovative products exhibit high variability (CV = 2) in the extractive, electricity supply, and water supply industries, reflecting instability caused by price fluctuations and war-related disruptions. Despite these challenges, industrial enterprises exporting innovative products outside Ukraine demonstrate strong potential for innovation-driven growth (Mean = 15,311,932.5). The study confirms that innovation, particularly energy-saving technologies, plays a crucial role in enhancing business competitiveness by improving production efficiency and sustainability. However, it also identified barriers to innovation activity in Ukraine, including uneven development across industries. Addressing these challenges through targeted policies and investment in energy-efficient solutions can foster a more resilient and competitive business environment in Ukraine. However, it also identified obstacles to innovation in Ukraine, including uneven sector development, geopolitical instability, and energy efficiency. These challenges require targeted policy measures aimed at stimulating innovation in underdeveloped sectors, improving energy security, and increasing resilience to external shocks.