Organizational communication: Analysis of research trends through production indicators in Scopus

Objective. This study investigates institutional communication research, focusing on its representation in the Scopus database. It outlines and analyzes the scientific activities recorded in this database, identifying key trends and patterns that characterize its contribution to the field. Design/Methodology/Approach. The methodological procedure, grounded in a quantitative approach, entails the retrieval of relevant literature stored in the Scopus database. While a specific time frame is not established, we proceed with the extraction of all scientific information related to the concept of institutional communication. A bibliometric methodology and various techniques are employed for the processing and calculation of indicators that reflect the main characteristics of research in this field. Results/Discussion. The evolution of scientific production has experienced a notable and progressive increase over time. Despite the contributions of numerous authors, the author with the highest output during the entire period has not exceeded 26 articles. This study addresses organizational communication issues from various perspectives, including the Communicative Constitution of Organizations, Ventriloquism and Distributed Agency, Communication and Power in Organizations, Organizational Culture and Narratives, Technology and Digital Communication, and Communication and Change. It also covers topics such as organizational communication in global and cross-cultural contexts, ethics in organizational communication, communication and emotions in the workplace, communication in specific sectors, and communication and sustainability. Conclusions. The study in question provides a comprehensive perspective on how organizational communication adapts to technological, social, and economic changes. This adaptation is examined from a bibliometric viewpoint and through a thorough analysis of the literature indexed in Scopus. For example, it is important to note that topics such as cybersecurity, sentiment analysis, teleworking, and the use of social networks are becoming increasingly significant in scientific literature, reflecting the current needs of organizations.