HR policy in rural areas: current status, effective solutions

The decline in the share of agriculture in employment structure in recent years indicates the need to revise approaches to labor force management, level of qualification of which is one of the key problems of agricultural enterprises, affecting competitiveness of the industry. To be in demand and successfully compete in labor market, it is necessary to master professional competencies and skills, develop communication skills, ability to work in team, and creative thinking. The goal is to provide comprehensive assessment of labor potential in the agricultural sector of the republic in order to resolve issues related to personnel in agricultural production. Methods - statistical, systemic for studying employment trends in agro-industrial complex. Results - the current state of economically active rural population of Kazakhstan was studied, the main tasks related to personnel provision for agro-industrial complex were analyzed, recommendations for effective personnel management were developed. Particular attention is paid to the influence of level of wages, social conditions and motivation of graduates of agricultural universities on the attraction and retention of specialists in rural areas. The factors of growth of effectiveness of personnel reserves in the activities of agricultural formations are identified. The priorities of economic policy to increase labor productivity are determined. Conclusions - the objective dynamics of optimization of incomes of rural residents in terms of their purchasing power is achievable only under the condition of increasing the amount of wages, which will take into account the real capabilities of workers in rural areas in meeting the necessary needs. Important role is given to the innovative program "With Diploma to the village", aimed at providing social support measures in form of lifting allowance and budget loan for the purchase or construction of housing for specialists in social sphere, agriculture, etc.