EVALUATION OF THE EFFECTIVENESS OF ENTERPRISE RESOURCE PLANNING METHODS IN THE TELECOMMUNICATIONS SECTOR

The article explores innovative guidelines for managing the digital platformization of information and communication technology (ICT) enterprises in the context of digital transformation.The key managerial goals of digital platforms are identified, including strategic growth, operational process optimization, scalability, innovation development, and ensuring security and trust.The study analyzes modern approaches to digital platform management and examines the potential of Big Data, artificial intelligence (AI), the Internet of Things (IoT), blockchain, and cloud computing.Based on a comparative analysis of international and Ukrainian experiences, the study identifies key challenges faced by ICT enterprises, such as insufficient investment, a shortage of skilled professionals, uneven digital infrastructure development, and cybersecurity threats.Strategic directions for digital platform development are proposed, including the implementation of analytical technologies, agile management methodologies, and innovative monetization models.The findings of this research can be used to develop management strategies for the digital transformation of ICT enterprises, shape national digital development policies, and enhance the competitiveness of Ukrainian companies in the global digital environment.