INFORMATION AND ANALYTICAL ENSURING THE MANAGEMENT OF THE FINANCIAL SECURITY OF THE ENTERPRISE: BASIC PRINCIPLES OF FORMATION

Under the pressure of digitalization of the national economy, every enterprise is forced to take steps regarding digital transformation. The pace and focus are radically different, when the initial level is the transition to electronic document management, and the more complex involve the creation of remote workplaces and maximum activity in the application of digital marketing tools. The security activity of the enterprise cannot remain unchanged, it must anticipate such events in order to identify risks and possible threats. The basic principle of improving the management of the financial security of the enterprise is the creation of an appropriate system of information and analytical support. The effectiveness of the actions of security entities is determined by the quality of meeting their information needs regarding changes in the external environment and changes in the financial activities of the enterprise. The purpose of the article is to specify the basic parameters of information and analytical support for managing the financial security of the enterprise. In order to clarify the methodological principles of the formation of information and analytical support for the management of financial security of the enterprise, the following methods were applied: induction and deduction, comparison and systematization – in the study of the essential characteristics of the terms “information”, “information provision”, “analytical provision”, “information and analytical provision”; synthesis and analysis – to justify the influence of the information background on the course of security activities; morphological analysis – to clarify the conditions and basic principles of improving the existing systems of information support for enterprise management; graphic – for visual representation of theoretical and methodical material; abstract-logical – for theoretical generalizations and research conclusions. The conditions and basic principles of the formation of information and analytical subsystems are substantiated. The key tasks of the information and analytical support system for managing the company’s financial security have been specified: creating an information base for security activities related to the company’s financial security; improvement of intra-economic control and diagnosis of the financial environment of the enterprise; establishing the materiality of the influence of the main factors on the financial activity of the enterprise; outlining the conditions for achieving the company’s financial interests; information support of organizations and protection of financial resources of the enterprise; diagnosis of threats to the financial security of the enterprise with maintenance of the effectiveness of feedback channels regarding the implementation of protective measures.