EVOLUTION OF CREATIVE INDUSTRIES RESEARCH

The article explores the evolution of the concept of creative industries, analyzing its historical development, conceptual approaches and current trends. This article examines the key stages of the concept formation – from the ideas of cultural industries in the 20th century to the modern integration of creativity with the economy, technology and sustainable development. The studying relevance of the evolution of the concept of creative industries is due to their significant impact on the modern economy, culture and society. Analysis of scientific sources shows that the study of creative industries is an important direction of the modern economy, covering a wide range of activities from museum, music, crafts and cinema to digital media, computer technologies and artificial intelligence, which requires the integration of knowledge from different disciplines. Understanding the history and evolution of the concept of creative industries allows us to integrate creative potential for economic development and find mechanisms for ensuring sustainable development. In addition, understanding the essence of creative industries is necessary for developing effective economic strategies to combat global political, military and climate risks. Based on scientific sources, it is proposed to distinguish categories of creative and cultural industries – their common and distinctive features. Despite significant potential, creative industries face challenges related to access to financing, digitalization, global competition and the need to integrate new technologies. This opens up prospects for further research, in particular in the direction of digital transformation of creative industries, development of creative ecosystems and assessment of the impact of culture on social cohesion. The study is also important for the formation of economic policy aimed at supporting the creative sector, which is becoming the basis for sustainable development, innovation and preservation of cultural heritage. The article is useful for scientists, representatives of the creative sector who seek to better understand the essence of creative industries.