BORYSPIL INTERNATIONAL AIRPORT COMPETITIVE STRATEGY IN THE POST-WAR PERIOD

The article is dedicated to analyzing the preconditions for implementing different development strategies for Boryspil International Airport in the post-war period – the development of Boryspil as an international hub or as a regional airport. As we have entered an era dominated by crises – from the COVID-19 crisis in the past, to the current crisis and war, and the looming global recession – it is crucial to analyze how these factors remain relevant during and after such crises. The survival of modern businesses depends on their ability to respond effectively to crises, adjust their development strategies, and swiftly transform in response to changing circumstances. At the first stage, the outcomes of implementing the “international hub” strategy, which was carried out by Boryspil Airport together with its partners – Ukrainian airlines – from 2016 to 2019 were analyzed. It has been established that the “hub” strategy is the most acceptable competitive strategy for implementation by the studied airport, based on the available reporting data, which were used in the evaluation of alternative strategies. An advantage of Boryspil Airport is that Kyiv, as the capital of the country and its main business and tourism hub, provides significant opportunities for the airport’s development within its immediate catchment area. However, it is important to note that for long-term growth, the focus should not be solely on this area, which is limited by the population size. Efforts should also continue to attract transfer passengers, which is a key priority for the international airport’s development. The aspects and results of implementing the “anti-crisis strategy” have been analyzed. This strategy was adopted by the airport in response to the challenges of the Covid-19 pandemic and allowed the country’s leading airport to return to profitability amid the global pandemic. It is noted that despite the proven effectiveness of the “anti-crisis strategy,” it cannot be considered as a long-term or primary approach. The opportunities and threats of implementing the “regional P2P airport” strategy have also been examined as the most likely approach in the post-war period.