INNOVATION STRATEGY AS A PROSPECTIVE VECTOR OF ENTERPRISE DEVELOPMENT

The purpose of the study is to conduct an exploratory study of the relationship between the use of an innovation strategy and better innovation efficiency. Therefore, the main purpose of the article is to study the innovation strategy as a promising vector of enterprise development. The article used survey data on innovation strategies to analyze the extent to which the use of innovation strategies contributes to increasing the innovation efficiency of enterprises. The article assessed the relationship between innovation strategy and the assessment of innovation efficiency. Modern trends in the formation of a modern innovation strategy for enterprise development are considered. It is revealed what exactly the innovation development model of an individual country depends on. The role and significance of the local nature of the innovation model is emphasized. The significance of the enterprise network in the formation of effective innovation activity is depicted. It is reflected what exactly the globalization process will be directed at and in what directions it is advisable to develop the innovation strategy in Europe and the world. The essence and significance of the concept of “smart innovation” and the paradigm of “open innovation” are given. The concept of “non-market” social networks is characterized. It is shown how innovation activity should be organized within a specific enterprise. The criteria for assessing innovation efficiency have been determined, which mostly consist in assessing novelty, utility and market potential. It was found out what are the important predictors that affect the efficiency of innovations. The results of the study confirm that an innovative approach, in order to be effective and positively contribute to this indicator, should provide not only for expanding the geographical scale of the network, but also for increasing the scale of the network and expanding the number of different partners involved. The goal was achieved and the next direction may be to identify the impact of predictors on the efficiency of innovations on operating enterprises in the Odessa region.