Synergy of social commerce and Industry 4.0: fostering customer experiences in the digital era

Purpose This study aims to examine the integration of social commerce practices and Industry 4.0 technologies for enhancement of customer experiences in the contemporary digital age. Design/methodology/approach This study employed bibliometric analysis to systematically explore the literature on social commerce, Industry 4.0, and customer experiences from 2000 to 2023, adhering to PRISMA guidelines and rigorous search strategies. Findings Drawing insights from diverse sources, the study illuminates the key findings, challenges and opportunities, offering a thorough understanding of this complex relationship. Findings reveal the promising potential of integrating social commerce and Industry 4.0 to catalyze customer experiences through personalized interactions, real-time engagement and data-driven insights. Challenges include data privacy concerns, technological complexity, and the need for cross-functional collaboration. The synergy empowers businesses to contribute positively to social, economic and environmental dimensions, revolutionizing traditional boundaries and fostering enriched customer experiences. Originality/value The study is of the first kind that investigates the relationship between social commerce and Industry 4.0 from the perspective of customer experience.