A STUDY ON CUSTOMER SATISFACTION ON GREEN BANKING INITIATIVES WITH SPECIAL REFERENCE TO MYSURU

Green Banking initiatives are gaining traction within the financial sector, encouraging institutions to adopt sustainable practices. This study delves into the perceptions consumers regarding green banking services provided in Mysore. The research examines consumer awareness and satisfaction with green banking initiatives, specifically focusing on paperless transactions and online banking. By analyzing customer perceptions of these eco-conscious practices and their influence on engagement, the study aims to identify key facilitators and barriers to widespread adoption. Findings indicate a growing awareness of green banking, yet significant opportunities remain to enhance communication and accessibility. The study provides valuable insights for banks to refine their sustainability strategies, fostering both environmental responsibility and enhanced customer experience. KEYWORDS: Green Banking, Customer satisfaction, Challenges and Internet Banking.