Investigation of the Development Path and Reference Significance of Rural E-Commerce in Western Poverty Alleviation Counties—Taking Changshun County, Guizhou Province as an Example

文章用案例研究法，通过梳理贵州省脱贫村县——长顺县的产业发展现状，总结出脱贫乡村产业振兴所面临的困境。对比分析三家代表性企业，并从经济效益、社会效益、生态效益三个方面综合考察企业发展情况，帮助其突破发展瓶颈，踏上高质量发展的“快车道”。对此提出三条经验总结：首先，强化农村人才引领，积极探索电商发展新模式；其次，要围绕“三级物流”建设，丰富产业园在城配、仓储、包装、冷链等方面的功能，实现生鲜农产品供应链不同环节资源共享；最后，要加快电商平台推广，拓展农产品销售新渠道。在此基础上，结合政府规划和现存问题，提出可行性建议，以服务“黔货出山”工程，助推“乡村振兴”战略。实现黔南州农产品内销外销“两提升”，脱贫攻坚和经济社会发展“双胜利”。The article uses the case study method to summarize the dilemma faced by the industrial development status of Changshun County, a poverty-alleviated village and county in Guizhou Province. Compare and analyze the three representative enterprises, and comprehensively examine the development of enterprises from three aspects: economic benefits, social benefits, ecological benefits, to help them break through development bottlenecks and embark on the “fast lane” of high-quality development. In this regard, three lessons are summarized: first, strengthen the leadership of rural talents and actively explore new models of e-commerce development; second, it is necessary to focus on the construction of “three-level logistics”, enrich the functions of the industrial park in urban distribution, warehousing, packaging, cold chain and other aspects, and realize the sharing of resources in different links of the fresh agricultural product supply chain; finally, it is necessary to accelerate the promotion of e-commerce platforms and expand new channels for the sales of agricultural products. On this basis, combined with the government’s planning and existing problems, feasible suggestions are put forward to serve the “Goods Out of the Mountains” project and promote the “rural revitalization” strategy. Realize the “two upgrades” of domestic and foreign sales of agricultural products in Qiannan Prefecture, and “double victories” in poverty alleviation and economic and social development.