The complementary role of big data and intellectual capital on value co-creation: proposing a value creation framework in information-intensive organizations

Purpose This study aims to build a value-creation framework based on the insights gained on the complementarity of big data (BD) and intellectual capital (IC). This paper adopts the collective intelligence approach and dynamic capability view that considers organizations as collective intelligence systems working in a dynamic environment. Design/methodology/approach This study uses a comparative case study approach to examine how IC and BD co-create value in information-intensive organizations. Ten banking institutes in Pakistan were selected as the cases. The study collected data through semi-structured interviews, document analysis and participant observation. The data was analyzed using thematic analysis. Findings The study found that IC and BD can complement each other to create value through various means, such as improving customer understanding, developing new products and services and making better decisions. However, the value-creation potential of BD and IC can only be exploited if organizations have the required expertise, skills and knowledge. Research limitations/implications The study is limited to a small number of banking institutes in Pakistan, so the findings may not be generalizable to other organizations or industries. However, the study’s findings provide valuable insights into the co-creation of value between IC and BD, and organizations can use them to develop their strategies for leveraging these assets. Practical implications Organizations should invest in training programs and hire specialists to build expertise in BD and IC management. They can use BD to gain customer insights and personalize services. Additionally, leveraging BD can help develop new products and improve decision-making through data-driven strategies and predictive analytics. Social implications The study’s findings have social implications for the banking industry in Pakistan. By leveraging IC and BD, banks can improve customer understanding, develop new products and services and make better decisions. This can lead to increased customer satisfaction, improved financial performance and a more sustainable banking sector. Originality/value The study is original in its focus on the co-creation of value between IC and BD in information-intensive organizations. It uses a comparative case study approach to examine the issue, and it develops a sustainable value creation framework that can be used by organizations to manage IC and BD investments more effectively. This framework is based on the concept of collaborative intelligence, which is the ability of organizations to pool their knowledge and expertise to create value.