Creative management: cultural, strategic, structural, functional specifics

Understanding creative management is in demand in the social practice of people working in “creative industry” organizations. Today, a new culture of creativity is being created, connecting the practices of non- bureaucratic management and people creating products of artistic, scientific, and technical creativity. Creative management is an element of the culture of creativity, based on the “turquoise” philosophy. Creacracy culture regulates the value-oriented component of creative management, in which concern for the creative staff is primary in relation to the result of the project. The structure of creative management contains a human-centric value core, a set of principles and functions that characterize the strategy of delegation of authority. Creative management operates on the principles of lean management and is concretized in variable management tactics. Thrifty (understanding) personnel management is manifested in caring for employees, protecting them from professional burnout, and creating favorable conditions for their self-realization. Creative management culture practices are aimed at stimulating the creative ideas of staff and creating conditions for disciplined cooperation while fulfilling the temporal and financial standards of project organization. The empirical material collected by the authors illustrates the conceptual elements of the creative management structure.