What are Canadians willing to pay for bird habitat conservation? A contingent valuation approach

The North American Waterfowl Management Plan (NAWMP) is an international agreement between the Governments of Canada, the United States, and Mexico to coordinate the conservation and restoration of wetlands, associated uplands, and other key habitats for waterfowl and other bird species. To understand public support of NAWMP goals, we conducted a survey of Canadians ( n = 2324) and asked about their willingness to make a one-time donation to NAWMP using the contingent valuation method (CVM). Results demonstrate that almost one-third were willing to donate to NAWMP to protect and conserve bird habitats. Parametric analysis of CVM responses provides a mean one-time donation estimate of roughly $33.00 per person. We found that participation in birdwatching is associated with higher willingness to donate to NAWMP, and that this association is stronger among people who participate in multiple outdoor recreation activities. Financial support is more likely to be captured by a variety of donation mechanisms. Fundraising communications that promote purchase of conservation lands, or conservation on public lands, science, and education/outreach programs are more likely to attract donors than conservation on private lands. These findings provide important insights that can assist conservation groups in Canada and beyond in formulating public engagement strategies to enhance revenues from voluntary donations.