Generational perspectives on E-Health acceptance: an extended UTAUT Framework

The adoption of e-health technologies among older adults is critical for addressing evolving healthcare demands. This study investigates the factors influencing the acceptance of e-health services among three generational cohorts: Gen X, Baby Boomers, and the Silent Generation. Using the Unified Theory of Acceptance and Use of Technology (UTAUT) as a framework, alongside additional constructs of user experience, perceived trust, and health literacy, the research explores how these factors shape behavioral intentions towards e-health adoption. Data collected through a survey in Italy will be analyzed using multiple linear regression to uncover generational differences and moderators influencing technology acceptance. The study contributes insights into tailoring e-health strategies for diverse generational needs, enhancing healthcare accessibility and effectiveness for older populations.