Digitalization as a Driver of Enterprise Resilience in the European Vector

The aim of the article is to provide a comparative assessment of the dynamics of digitalization indicators of Ukrainian enterprises while determining the priority tasks for accelerating digital transformation. The role of digitalization as a driver of economic resilience for Ukrainian business is substantiated. The research was carried out using methods such as systemic analysis and synthesis, abstract-logical method, theoretical generalization, and comparison. As a result of the study, it is proved that military actions accelerated the spread of digital technologies and tools in enterprises of Ukraine as a whole and in the field of trade in particular. Digitalization achieves an increase in the speed of processes, enhances their quality and accuracy, ensures efficient monitoring and control, and expands the potential circle of partners. It is found that enterprises in Ukraine do not fully take advantage of the opportunities provided by the virtual business environment, despite having access to it. The increasing dynamics characteristic of all key indicators point to positive trends in the digital development of businesses. The digitization of trade enterprises, in general, surpasses the indicators of enterprises across all sectors, indicating a high adaptability of trade to external changes and challenges. A comparison of individual indicators of the digitalization of Ukrainian businesses with similar indicators from the EU shows a certain lag of Ukrainian businesses and their insufficient activity regarding the implementation of electronic trade with EU countries. To activate this sector, it is necessary to overcome inconsistencies in the standards and procedures of electronic trade. The high capacity of the European market, along with the high digital awareness and activity of consumers in the EU, creates favorable conditions for the growth of electronic trade in the EU market. Thus, the quantitative indicators of the digitalization of Ukrainian business as a whole demonstrated quite high growth rates. The effectiveness of the digital transition of Ukrainian enterprises will become the subject of future scientific research.