How is viral marketing research evolving Exploring the current research trends and the future research agenda
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Authors
- Shiksha Kushwah (ORCID: https://orcid.org/0000-0003-4940-931X)
- Divyaneet Kaur (ORCID: https://orcid.org/0000-0001-6072-333X)
Publication Details
- Journal
- International Journal of Electronic Marketing and Retailing
- Published
- 2025-01-01
- DOI
- https://doi.org/10.1504/ijemr.2025.10070551
- Primary Topic
- Digital Marketing and Social Media
- Type
- article
- Field-Weighted Citation Impact
- 0.00