How green marketing tools affect customers purchase behaviour An exploration from Indian market
Inderscience is a global company, a dynamic leading independent journal publisher disseminates the latest research across the broad fields of science, engineering and technology; management, public and business administration; environment, ecological economics and sustainable development; computing, ICT and internet/web services, and related areas.
Authors
- Suyash Mishra (ORCID: https://orcid.org/0000-0001-5244-2677)
- Shivani Yadav
- Ravinder Kaur (ORCID: https://orcid.org/0000-0002-9230-4188)
Publication Details
- Journal
- International Journal of Management Practice
- Published
- 2025-01-01
- DOI
- https://doi.org/10.1504/ijmp.2025.10070561
- Primary Topic
- Environmental Sustainability in Business
- Type
- article
- Field-Weighted Citation Impact
- 0.00