Effect of Sizes and Design Styles on Consumer Attention to Choking Hazard Warnings

We examined the impact of warning label size and design style on consumer attention to toy choking hazard warnings across three front-of-package (FOP) designs, using eye-tracking metrics. Our findings indicate that larger labels and high-contrast designs significantly enhance consumer attention. Additionally, typical warning placements on the FOP resulted in lower eye-tracking metrics. These results underscore the importance of safety compliance, as regulated label sizes and design styles enhance warning effectiveness. Revisiting warning label placement is also essential to improve hazard communication. These insights should guide toy manufacturers and importers in enhancing child safety by ensuring clearer, more effective warning labels.