On the popularization of social and humanitarian knowledge in social networks

The article explores the process of popularizing social and humanitarian knowledge through social networks. The authors analyze key aspects of the interaction between the scientific community and the general public, examining statistics on the use of social networks by Russian scientific institutions, including divisions of the Russian Academy of Sciences. The necessity of developing science popularization strategies is substantiated, with an emphasis on representing the activities of the scientific community and recruiting new members as fundamental tasks of science popularization. Special attention is given to methodological challenges related to the popularization of philosophical knowledge, addressing its complexities and unique characteristics. Target audience groups are identified and described, including the general public, novice philosophers, and professional researchers. The authors provide recommendations for creating content tailored to these groups. Using examples of successful science popularization projects, the article discusses optimal interaction formats and highlights the importance of strategies for engaging youth in science.