IMPACT OF PERSONALITY TRAITS ON FINANCIAL RISK TOLERANCE OF INVESTOR WITH REFERENCE TO ANAND DISTRICT

Investment decisions made by individuals must be guided by an understanding of the relationship between personality attributes and financial risk tolerance. This study examines the influence of Big Five Personality Traits on individuals' financial risk tolerance. Purposive sampling is used to collect data using a questionnaire distributed to the investor who invest into the stock market through stock broking firm. The study utilises a quantitative research methodology. Result indicated that Extroversion, Agreeableness, Neuroticism, Openness to experience have significantly positive impact on financial risk tolerance whereas Conscientiousness has insignificant impact on FRT. Software packages SPSS was used to analyse the data