Language Policy of BRICS Countries in Virtual Linguistic Landscape

This study explores the intersection of the language policy and digital infrastructure in BRICS countries focusing on the problem of state regulations of the linguistic representation in a virtual linguistic landscape. With the rapid expansion of internet access, particularly through mobile technologies, governments increasingly implement policies that promote official languages while managing the online multilingualism. The research examines state interventions in the sphere of digital communication in Russia, China, India, Brazil, and South Africa. The study highlights the paradox: while countries with the most advanced digital infrastructure, such as China and Russia, impose a stringent control on online communication, those with more democratic freedom, like Brazil, India, and South Africa, struggle with accessibility and affordability. It also demonstrates how government policies reinforce dominant national languages in a digital environment often at the expense of linguistic diversity.