THE IMPACT OF GAMIFICATION ON ENHANCING LEARNING MOTIVATION AND ACADEMIC ACHIEVEMENT AMONG UNIVERSITY STUDENTS

This study aims to examine the impact of gamification on learning motivation and academic achievement of university students. With the advancement of technology and innovative learning methods, gamification, as an approach that integrates game elements into academic learning contexts, has gained increasing attention for enhancing student engagement and motivation. This research uses a quantitative method with an experimental design, involving two groups of students at a university. The experimental group participates in learning that adopts gamification elements, while the control group follows conventional learning methods. The instruments used in this study include a learning motivation questionnaire and academic tests to measure student achievement. The collected data were analysed using a t-test to determine significant differences between the two groups. The results show that gamification can improve students’ learning motivation, which in turn contributes to improved academic achievement. The study also found that gamification elements, such as point systems, rewards, and levels, can encourage students to be more active and engaged in the learning process. These findings provide important insights for the development of technology based learning methods in higher education, particularly in efforts to enhance student motivation and academic achievement.