Digital Marketing Assistance for Coconut Products to Improve the Economy of Village Communities

This report discusses the Digital Marketing Strategy for Coconut Production to Improve the Community Economy in Sentul Village, Gading District, Probolinggo Regency, East Java, in increasing sales volume through e-commerce platforms. This assistance aims to increase knowledge and skills in Sentul Village in managing coconut production, digital marketing strategies and online sales. The assistance method used is training and direct assistance in managing coconut production through digital marketing. The results of the mentoring show a significant increase in digital marketing strategies for coconut production in Sentul village after participating in the mentoring program. This increase is attributed to increased knowledge and skills in Sentuk Village in coconut production, digital marketing strategies and online sales.

Authors

Publication Details

Journal
Ihsanniat Jurnal Pengabdian Kepada Masyarakat
Published
2024-11-24
DOI
https://doi.org/10.61181/ihsanniat.v1i1.449
Citations
1
Primary Topic
SMEs Development and Digital Marketing
Type
article
Field-Weighted Citation Impact
1.71
Controls
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article

Digital Marketing Assistance for Coconut Products to Improve the Economy of Village Communities

Yulianti Yulianti, Mohammad Syaiful Suib, Angel Mareta Eka Ayu Lestari, Siti Hajar Shaleha et al.
1 citations
Ihsanniat Jurnal Pengabdian Kepada Masyarakat
SMEs Development and Digital Marketing
1.71
article

Digital Marketing Assistance for Coconut Products to Improve the Economy of Village Communities

Yulianti Yulianti, Mohammad Syaiful Suib, Angel Mareta Eka Ayu Lestari, Siti Hajar Shaleha, Ratih Ika Wulan Dari Laila, Nur Mutiara
article en
1 citations

Abstract

This report discusses the Digital Marketing Strategy for Coconut Production to Improve the Community Economy in Sentul Village, Gading District, Probolinggo Regency, East Java, in increasing sales volume through e-commerce platforms. This assistance aims to increase knowledge and skills in Sentul Village in managing coconut production, digital marketing strategies and online sales. The assistance method used is training and direct assistance in managing coconut production through digital marketing. The results of the mentoring show a significant increase in digital marketing strategies for coconut production in Sentul village after participating in the mentoring program. This increase is attributed to increased knowledge and skills in Sentuk Village in coconut production, digital marketing strategies and online sales.

Ihsanniat Jurnal Pengabdian Kepada MasyarakatVol. 1(1)
Openalex Percentile: Top 10%
SMEs Development and Digital Marketing
1.71
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Digital Marketing Assistance for Coconut Products to Improve the Economy of Village Communities — Yulianti Yulianti, Mohammad Syaiful Suib, et al. · Ihsanniat Jurnal Pengabdian Kepada Masyarakat (2024) | TGRS Research Map | TGRS