From Agents to Apps The Changing Landscape of Travel Booking in Ernakulam
The travel and tourism sector has been greatly impacted by the quick digital change, as evidenced by the apparent move from traditional travel companies to online travel apps.This paper investigates the causes of this shift, emphasizing the benefits of online travel platforms like affordability, ease of use, and real-time accessibility.The study focuses on consumer preferences in Ernakulam District, where older demographics continue to favor traditional travel agencies while younger, tech-savvy people primarily use online travel apps.According to a Wilcoxon Signed-Rank Test, internet travel apps have substantially higher client satisfaction than traditional agencies (p = 0.000).According to the findings, a hybrid model that combines individualized service with digital efficiency may be the way of the future for travel services.
Publication Details
- Journal
- REST Journal on Banking Accounting and Business
- Published
- 2025-03-02
- DOI
- https://doi.org/10.46632/jbab/4/1/19
- Primary Topic
- AI in Service Interactions
- Type
- article
- Field-Weighted Citation Impact
- 0.00