From Agents to Apps The Changing Landscape of Travel Booking in Ernakulam

The travel and tourism sector has been greatly impacted by the quick digital change, as evidenced by the apparent move from traditional travel companies to online travel apps.This paper investigates the causes of this shift, emphasizing the benefits of online travel platforms like affordability, ease of use, and real-time accessibility.The study focuses on consumer preferences in Ernakulam District, where older demographics continue to favor traditional travel agencies while younger, tech-savvy people primarily use online travel apps.According to a Wilcoxon Signed-Rank Test, internet travel apps have substantially higher client satisfaction than traditional agencies (p = 0.000).According to the findings, a hybrid model that combines individualized service with digital efficiency may be the way of the future for travel services.

Publication Details

Journal
REST Journal on Banking Accounting and Business
Published
2025-03-02
DOI
https://doi.org/10.46632/jbab/4/1/19
Primary Topic
AI in Service Interactions
Type
article
Field-Weighted Citation Impact
0.00
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article

From Agents to Apps The Changing Landscape of Travel Booking in Ernakulam

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REST Journal on Banking Accounting and Business
AI in Service Interactions
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From Agents to Apps The Changing Landscape of Travel Booking in Ernakulam

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Abstract

The travel and tourism sector has been greatly impacted by the quick digital change, as evidenced by the apparent move from traditional travel companies to online travel apps.This paper investigates the causes of this shift, emphasizing the benefits of online travel platforms like affordability, ease of use, and real-time accessibility.The study focuses on consumer preferences in Ernakulam District, where older demographics continue to favor traditional travel agencies while younger, tech-savvy people primarily use online travel apps.According to a Wilcoxon Signed-Rank Test, internet travel apps have substantially higher client satisfaction than traditional agencies (p = 0.000).According to the findings, a hybrid model that combines individualized service with digital efficiency may be the way of the future for travel services.

REST Journal on Banking Accounting and BusinessVol. 4(1)
Openalex Percentile: Top 97%
AI in Service Interactions
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