Digital technology and electoral democracy: Introducing the DIGIEFFECT project

Digital technology and electoral democracy: Introducing the DIGIEFFECT project Gabriela Borz, Cristina Mitrea, Anna Longhini, Thomas Montgomerie, Rémi Almodt and George Jiglău from the University of Strathclyde and Babeș-Bolyai University, investigate the relationship between digital technology and electoral democracy through the DIGIEFFECT project. DIGIEFFECT is a Next Generation European Union (EU) research project led by Dr Gabriela Borz (University of Strathclyde, Glasgow and Babes-Bolyai University, Cluj-Napoca) which investigates the risks associated with digital political campaigning in the EU. DIGIEFFECT applies a risk governance approach to studying digital political campaigning across European democracies. Each activity undertaken during online campaigning involving digital technology or artificial intelligence (AI) can have various positive and negative consequences (risks) for citizens, society and democracy (Borz and De Francesco 2024).