Domain-specific participant recruitment exceeds the application of “Targeted” advertisement from common online advertising platforms
While Google Ads target users based on keywords, they do not necessarily improve participation. However, our findings are based on a single study with specific recruitment strategies and participant demographics. Further research is needed to assess the generalizability of these findings across different study designs and populations.
Authors
- Wen Tang (ORCID: https://orcid.org/0000-0002-2015-7625)
- Kyle Webster
- Joseph Powell (ORCID: https://orcid.org/0000-0002-0798-2196)
- Ping Li (ORCID: https://orcid.org/0000-0001-9810-3312)
- Siobhan Efionayi
- Timothy Engelman
Institutions
- Cleveland Clinic (US)
- Cerner (United States) (US)
- Cleveland Clinic Lerner College of Medicine (US)
- Bon Secours Heart & Vascular Institute (US)
- Alaska Heart and Vascular Institute (US)
- Case Western Reserve University (US)
Publication Details
- Journal
- Journal of Clinical and Translational Science
- Published
- 2025-01-01
- DOI
- https://doi.org/10.1017/cts.2025.61
- Primary Topic
- Digital Marketing and Social Media
- Type
- article
- Field-Weighted Citation Impact
- 0.00
Funders
- University of Cambridge
- National Institutes of Health
- National Center for Advancing Translational Sciences