MODERN APPROACHES TO INFORMATION SUPPORT OF MANAGEMENT PROCESSES OF ENTREPRENEURIAL ACTIVITY

The presented scientific work carries out a comprehensive study of the issues of information support of management processes of entrepreneurial activity in the context of digital transformation of the economy. The relevance of the chosen topic is due to the intensification of the processes of digitalization of the business environment, intensification of information flows and the growing role of adequate information support as a determinant of the competitiveness of business entities. The purpose of the study is to provide a theoretical and methodological substantiation of the conceptual foundations for the formation of an effective system of information support for management processes, to determine its structural and functional components and to develop a criterion apparatus for evaluating performance. The methodological tools of the study are based on a dialectical approach and include system analysis to study the structure of information support, a functional method for determining the role of information systems in management processes, as well as comparative analysis to compare traditional and innovative approaches to the organization of information support. The study uses a taxonomic approach to the classification of components of the information support system and methods of qualitimetry in the formation of a system of criteria for evaluating its effectiveness. On the basis of the study, the author proposes a conceptualization of information support as a dualistic phenomenon, which is considered simultaneously in the process and resource aspects. The author explicates the role of information provision in the implementation of the main management functions and argues its impact on increasing the adaptability of enterprise to changes in the external environment. The study demonstrates that information support acts as a catalyst for innovative transformations and optimization of business processes, contributing to the formation of a single information space of an enterprise. An important result of the study is the developed multi-criteria system for evaluating the effectiveness of information support for management processes, which incorporates indicators of efficiency, information quality, economic efficiency, functionality, technological reliability and other parameters. The practical value of the study lies in the formation of a comprehensive methodological approach to evaluating the effectiveness of information support, which allows identifying problematic aspects of existing information systems and determining priority areas for their improvement. The results of the study create a theoretical basis for the introduction of innovative approaches to information support of management processes, which will help to increase the efficiency of business activities in the digital economy.