ІNVESTMENT ACTIVITY AS AN IMPORTANT FACTOR OF SUSTAINABLE DEVELOPMENT OF UKRAINE

The article is devoted to the study of investment activity as a key factor of sustainable development. The relationship between investment and the achievement of economic, social and environmental balance of society is analyzed. The essence of sustainable development is determined and the main types of investments that contribute to its achievement are characterized, in particular, impact investments, socially responsible investing (SRI) and «green» investments. Particular attention is paid to the analysis of the dynamics of capital investments and foreign direct investments in the economy of Ukraine, taking into account modern challenges, in particular the consequences of the COVID-19 pandemic and the military conflict. The main trends and obstacles to attracting investment are identified, among which are the problems of the investment climate, risks of property loss, corruption factors and infrastructure deficiencies. The change in the share of investments in strategically important areas that ensure the achievement of sustainable development goals is analyzed. A decrease in investments in the areas of education, healthcare, environmental protection, scientific research, computer programming, consulting and the provision of information services is noted, while an increase in investments in public administration, defense and the telecommunications sector is noted. The results of the study substantiate the need to improve Ukraine's investment policy to stimulate sustainable development. Measures are proposed to improve the investment climate, including the development of «green» energy, greening of industry, support for innovative technologies, the digital economy and education. Special attention is paid to the importance of international investment for the reconstruction of the country and its integration into the global economic system. The implementation of relevant reforms will contribute to increasing the competitiveness of the national economy and creating a favorable environment for long-term investments. The need to strengthen state support to stimulate financing of strategically important industries that will ensure the stable development of the country in the future is also emphasized.